Where does the key for a successful business lie?

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Culture itself is a vague concept and if you ask ten people how do they understand the word ‘culture’, you would have hundreds of different explanations. Indeed, it is such a fuzzy concept, so this time let’s take a look at company culture in more depth.

organizational culture

If we try to take a different angle and raise the question what it is a ‘’good company culture’’ and a ‘’bad culture’’, it sounds quite clear that if it is done well it has a positive impact for an organization. Meanwhile, if it is done badly or the culture in the company does not exist at all, it has a negative influence.
Luckily, more and more business people tend to understand that if we have two comparable companies with a similar strategy, the winning one is the one with a better company culture. However, there are people who do not see the culture as a significant aspect simply because it is such an obscure concept.
This happens because people tend to focus on strategy and results where you can see an actual outcome. However, the benefit of a good company culture hides deeper and itself has not any tangible results. Despite this fact, the culture of the organization is a tremendous factor that has a huge impact on employees’ motivation to work for the ultimate results.
Due to the reason that people are so busy with their own tasks and responsibilities, they might not think about the culture within the organization on a deeper level and just because the culture is so complex, managers have a doubt – do they have the time for an extra work on the company culture? Isn’t it a waste of time? However, responsible people have to be aware of the fact that it is has an impact and gives (or does not give) a motivation for many people to work towards common results.
If you are a CEO or a manager, you have to know that your organization (or department) has a culture, it exists anyway and every organization has a different culture. However, the trick is to focus on those aspects that would really boost the motivation.
The simple question that is important for any business was raised: what are the factors that motivate people to work on the same goal for a successful business? And so, a lot of researches have been done on motivation factors in a work environment.

Without going into details, the majority of surveys show that factors such as communication, recognition and reward, appreciation, opportunities, a feeling of independence go beyond money. The graph that is presented on Brandongaille.com shows the results of a survey that was held in the United States in 2017. It shows the list of incentives that would make employees engage better at work. 27% of respondents say that more opportunities at work would motivate them; 20% think that career development opportunities and training would drive their motivation, and as we see form the chart, motivators such as flexible job condition, improved cooperation among coworkers, challenging work, and better relationship with manager play an important role in motivating people.

Motivators at work
Figure presents top motivators at work that were named during the survey in the U.S. 2017 (Brandon [Gaille] marketing expert & blogmaster)

We see that these motivators are closely related to the concept of company culture. It means that the key to a successful and well managed business lies inside of the organization – in the human resources – motivated employees.

Hence, not only extensive knowledge of business, trends in technology, but also interest in human potential is required to develop a plan that will fit into the current situation while allowing successful growth and change in the future in your business. The answer of the question where lies the key for the successful business is very simple – motivated employees. Help them feel appreciated and they will work for the success. But remember one thing, different people need different motivation and different means are required to stimulate them to get engaged in any actions.

You can read more about productivity at work in the article Small steps for big changes: Tiny habit huge advantage.