32 case studies compiled in a novel about the journey to Social Business. Social Business is not for everyone. This new way of working requires a lot beside technique also a behavioral and even culture change. A Social Business implementation is therefore one of the most difficult implementation for many organizations. Change, improvement, growth, resistance … How do you deal with that? How do you get people moving? How do you get anything out of it? In this business novel are the inspiring stories compiled 32 Social Business implementations in diverse organizations. The experiences, including pitfalls and resistance, melt together in a fictitious trading and are told through the eyes of ICT.
User Adoption Strategy