Capitalise Phase


Ready (we’ve got the plan). Set (the gear and resources have been acquired). Go!

The Capitalise phase in our PACE methodology  focuses on executing the adoption strategy we developed for your organisation, in order to instill change toward becoming a collaborative business. This is where the vision of the Prepare phase and the preparation of Activate join together and start making a practical difference in how your people work together.

Our Change Management Approach

  • Recognizes that people are motivated differently. In fact, the various motivations are central to create transformation in their work. The research by Everett Rogers (Diffusion of Innovation) and Jung’s model of typology for personality types is the base for our work on uncovering motivation.
  • Leverages specific adoption strategies to equip people with the capability and behavioural practices to use the new collaboration concepts. Usually, the starting point is the work scenarios identified during the Prepare phase. For our strategies, we use the research by David Allen (Getting Things Done), Stephen Covey (7 Habits of Highly Effective People) and Michael Sampson (User Adoption Strategies).
  • Emphasises the importance of communication to inspire a new way of working. For this purpose, starting with WHY is essential to the transformation to a collaborative business. Yet, the other fundamental steps are also HOW to get there, and finally WHAT actions you need to take. Our communication approach rests on the research by Simon Sinek (Golden Circle from Start with Why) and Robert Cialdini (Influence).
  • Identifies learnings during the Capitalise phase that are useful to increase the effectiveness of ongoing adoption activities in your organisation. The regular checkpoints of the 3-year goal/3-month race plan are a structured process for incorporating learnings on how adoption works in your organisation. As necessary, unstructured approaches for incorporating learnings are also used.

Unique Blend

What makes Silverside special is our multi-disciplinary approach encompassing psychology, sociology, biology and technology to make change management work across the business-, technical- and people aspects.