Activate Phase


In general, many races start with Ready, Set, Go! The Prepare phase addresses the Ready part – you now have a 3-year goal/3-month race plan.

The next phase is to Get Set – the focus of the Activate phase in our PACE methodology. Indeed, building on the outcomes of the initial Prepare phase, we need to pull together the gear and resources required to execute on the race plan. While you could immediately start running towards becoming a collaborative business, you won’t get very far before you run out of capability, energy, and momentum.

The Activate phase has three essential stages, tied together by strong Project Management:

  • Deploying the collaboration gear
  • Building the business framework
  • Developing the adoption strategy

Deploying the Collaboration Gear

Becoming a collaborative business usually requires the deployment of new collaboration gear. It is just like having the right shoes and technical clothing for a marathon.

Silverside works as a trusted partner to our customers. Hence, we have business partnerships with the leading vendors of collaboration gear – including Microsoft and IBM – as well as technical certifications from these vendors that assure our competence. We are consequently able to implement your selected collaboration gear aligned to the prioritized work scenarios from the race plan. Likewise, depending on the technical preferences we have discussed with you, your new collaboration gear will be installed on-premises and/or made available as a cloud service. This stage of the Activate phase will also see any required integration into other systems, including security, enterprise systems and directory and authentication.

Building the Business Framework

Another aspect of the Activate phase is the business framework for becoming a collaborative business. More specifically, it explores the value of the upcoming transformation and how to achieve that value across the business. Aspects of the business framework to work out, include for example:

  • Perform proof of concepts and proof of technology to evaluate new scenarios and/or new technology.
  • Create persona fact sheets to fine tune the communications plan and training approach, also focusing on individual and group value – What’s In It For Me? (WII4M) and What’s In It For Us? (WII4U).
  • Design the functional mapping between the work scenarios, as well as the selected personas and the chosen equipment including the specifications for the Functional and User Acceptance Tests.
  • Develop a platform governance approach, balance the rules and guidelines with data classification.

Developing the Adoption Strategy

You can even have the very best collaboration gear ready to go, and build the best business framework for becoming a collaborative business. Yet, without a strong adoption strategy for instilling change and transformation across your organisation, it’s likely to just sit there and sparkle in the sunlight. Probably, it will look great, but a lack of appropriate action by your people won’t give you anything in return. So, developing an adoption strategy for your organisation is the focus of this third stage.

The adoption strategy we create with you will, in practice:

  • Identify the adoption triggers for your organisation, and how to leverage those to motivate change in your people.
  • Craft the required adoption resources to equip your people with the capability for new ways of working.
  • Locate change champions in your organisation and build the competence, together with the capability for the race ahead.
  • Decide on reporting for Key Performance Indicators (KPIs) and how to make use of gamification elements.

To sum up, developing an adoption strategy is like stocking up on the energy bars and energy gels you need to deliver sustained performance during your transformation to a collaborative business.